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A 360° Fan Rewards Program

Tendai Charasika CEO, SuperFanU Inc.


Being a fan isn't something you easily turn on-and-off, nor is it something that only occurs at a specific time during the week, such as Noon on Saturdays. If fans don't act this way, then neither should your


and after the game is just as important as what you do during the game. If the goal is providing a deeper, more impactful fan experience, then limiting yourself to "in game" only experiences is missing 2/3


At SuperFanU, what you do before and after the game is just as important as what you do during the game.


focus on the fan's total experience — before, during, and after games — mimic this behavior. As an athletic administrator you are limiting yourself if you are creating singular initiatives or disconnected solutions to build greater fan engagement to drive your fan engagement program value. At SuperFanU, what you do before


of the fan equation. To complete a 360-degree view of the total fan experience you should be asking yourself not only what are you doing in each phase of each event, but how are those phases connected and what is your fan rewards program doing to capture as much value and learning at each phase of the game as possible.



Technology and how we leverage it is constantly changing. Administrators don't have to let that be the reason that fans sit at home watching from their 60" television screens. We can create awareness and excitement via real-time and informative push notifications, competitive point totals, and valuable rewards to get fans off their couch and into the game.

Continue reading about In-Game and Post-Game strategies »
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