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Tools of the Trade
November 11, 2013 - Issue 638
Behind the Scenes
 A look at the details of the public relations strategy the University of Maryland implemented when it announced its decision to join the Big Ten Conference. Read the full story...
Suspended for Bad Language
 In Indiana, a high school head football coach was suspended after a video surfaced of his team using vulgar language in the locker room. Read the full story...
Defending the Department
 What do you do when a team of consultants says you are not holding your coaches accountable? University of Wyoming Athletic Director Tom Burman responded this way. Read the full story...
Company Profile

Engage Fans

Established in 2001, SIDEARM Sports began with one athletic client, the Syracuse Orange. Today, SIDEARM works with 693 athletic partner schools/conferences at all levels, and 2013 brought the addition of the Texas Longhorns and Kansas Jayhawks along with the American Athletic Conference and Sun Belt Conference.

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Texas Hires Patterson
 The University of Texas announced that Steve Patterson will become its new Athletic Director. Patterson is currently in the same position at Arizona State University, whose president voiced extreme displeasure with the news. Read the full story...
Election Results
 A Texas school district’s proposed $70 million stadium bond was voted down by taxpayers. Read the full story...
Case Study
A Solid Investment  At Shaw Park in Clayton, Mo., the athletic fields are in use February-November. After 15-plus weekly games and practices during the fall, the multi-purpose soccer fields are beat down to the bare soil. One way the fields are kept safe and playable is by establishing turf during the winter.
Click here to
New Ligament Discovered
 A new ligament has been found on the anterior of the knee, which could provide insight into how ACL injuries should be treated. Read the full story...
Digital Support
 A leading manufacturer of athletic training equipment has developed a virtual fundraising tool to help schools equip their facilities. Read the full story...
Athletic Trainer Let Go
 Texas A&M’s Assistant Athletic Director for Athletic Training, a 2005 NCAA Division I Athletic Trainer of the Year, was relieved of his duties last week. Read the full story...
Product Showcase
Baseball/Softball Facilities  Spring may be a couple months away, but now is the perfect time to look ahead at replacing worn out baseball and softball gear and equipment.
See products...
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Buyer’s Guide Showcase: Natural Turf Maintenance/Covers
The following natural turf maintenance/covers-related companies are advertisers in the Athletic Management Buyer’s Guide and you can click on the company name to visit its Web site.
To look up potential vendors for other purchases, go to
Three-Month Review
 At the University of Chicago, student-athletes are singing the praises of Erin McDermott, who became Athletic Director at the school this summer. Read the full story...
20-Yard Race
 In Texas, Southlake Carroll High School’s swim team will be looking to break some old records by competing against an all-star team in a 20-yard challenge. Read the full story...
Bringing Home the Bacon
 Kansas State University gave away free bacon to entice fans to its women’s basketball season opener. Read the full story...
Flexall Gels
Flexall(R) gels enhance ultrasound, cryotherapy, T.E.N.S., and massage therapies.
Brain Armor
Used by athletes of all ages and skill levels to support cognitive and visual performance through nutrition.
Foot and Ankle Care
DARCO International is dedicated to being the leading provider of post-op, trauma, and wound-care solutions to the global foot and ankle community.
i1 Biometrics
i1 Biometrics is working with leading universities and top high school sports programs nationwide to help track head impacts.
Advanced Athletic Medicine
Discover how you can equip your athletes with advanced sports medicine products.
Shamrock Farms
Shamrock Farms' Rockin' Refuel has a full line of products with natural protein to build and rebuild muscles.
Leading Provider
Sports Health is a leading provider of sports medicine supplies and equipment to schools, universities, and professional sports teams across the United States.
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