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Tools of the Trade
May 28, 2012 - Issue 563
Title IX: Work Left to Do
 May 31 marks the 40th anniversary of Title IX. We asked a few veteran athletic directors: What aspect of gender equity still needs attention? Read the full story...
Don’t Schedule ‘Em
 The Coalition on Intercollegiate Athletics is asking potential opponents of the University of Kentucky men’s basketball team to not schedule neutral-site games with the squad, claiming it leads to a professionalization of the sport. Read the full story...
Going to the Press
 A high school baseball coach was accused of bullying in a full-page ad taken out in the local paper. Read the full story...
Featured E-Zine
Hammer Strength is committed to offering equipment for hard-working athletes to out-train and out-play the competition when it counts — at game time.

Click here to learn more about the company and its strength-training products.
Deja Vu
 Thirty-five years ago, Tom Osborne recruited Jamie Williams to play football for him. Last week, Osborne recruited Williams (currently the Athletic Director at the Academy of Art University) to become the University of Nebraska’s new Associate Athletic Director of Diversity and Leadership Initiatives. Read the full story...
The Missing Joint
 A strength coach takes a personal journey toward improving mobility and stability by focusing on the atlas bone and working with a National Upper Cervical Chiropractic Association (NUCCA) spine doctor. Read the full story...
Case Study
Proper Dosing Now Possible with Foam Roller Wraps+  Over the last 20 years, sports physical therapists have had access to numerous economical rehab tools that help with strengthening to get the athlete back on the field. Luckily for athletes, we now have access to tools that support the sport and muscle-function specific exercises required to increase their range of motion (ROM).
Best in the Business
 Last week, Street & Smith’s SportsBusiness Journal/Daily handed out its award for Athletic Director of the Year. Read the full story...
Dispute over T-Shirt Ongoing
 It started with the coach insisting the player buy a T-shirt, but now complaints against this Texas high school volleyball coach from a player and her parents include bullying and inappropriate behavior. Read the full story...
Live From the AD’s Office
 What’s it like to have a live Web chat with your fans? San Jose State Interim Athletic Director Marie Tuite gave the idea a whirl last week. Read the full story...
Product Showcase
AEMA Convention Preview  The following companies will exhibit at the 2012 Athletic Equipment Managers' Association Convention.
See products...
See more products...
Buyer’s Guide Showcase: Synthetic Turf
The following synthetic turf-related companies are advertisers in the Athletic Management Buyer’s Guide and you can click on the company name to visit its Web site.
To look up potential vendors for other purchases, go to
Falsone Leads Off
 In this video blog, Los Angeles Dodgers Head Athletic Trainer Sue Falsone provides her perspective on the challenges and perks of working in pro sports and shares tips for other female athletic trainers. Read the full story...
Lacrosse Growth
 As the sport of lacrosse grows, coaches are worried about the image college teams have. Read the full story...
Is That Possible?
 A Minnesota high school pitcher set a state record by striking out five batters in an inning. Read the full story...
Pilates Innovator
Balanced Body, Inc. has provided innovation in Pilates equipment since 1976.
Biodex Concussion Management
Pre-season and post-injury Balance Assessment - Biodex provides the missing element.
Increase Profits
Since 1931, Gold Medal has been dedicated to helping you increase your profits.
Insurance Programs
K&K Insurance is a recognized leader of sports, leisure, and entertainment insurance products.
Thera-Gesic(R) by Mission Pharmacal
Thera-Gesic(R) has a special penetrating delivery system, which ensures maximum effectiveness against pain.
Power of Resistance
Powering athlete performance through resistance.
Breakthrough Hot/Cold Therapy
Pro-Tec Athletics offers more than 30 products, ranging from highly effective orthopedic supports to breakthrough innovations in hot/cold therapy.
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