The Twitter Craze  If you haven’t checked out Twitter yet, here’s a rundown on what the craze is all about—and how to use it effectively. We also announce our own Twitter feed for Athletic Management magazine. Read the full story...

Keep It To Yourself  Trash talking is usually done on the field, where fans can’t hear it. But many Southeastern Conference football coaches have been publicly bashing one another in recent months, and SEC Commissioner Mike Slive wants it to stop. Read the full story...

Prayer Leads To Lawsuit  At this Florida high school, administrators are being sued for mixing prayer with school activities. That includes an athletic director offering a meal blessing during the dedication of the school’s new fieldhouse in January. Read the full story...

More Outsourcing  Georgia Tech has hired an outside firm to handle its ticket operations for men’s basketball and football. “We look at this as the next frontier for what we need to do to sell tickets,” Athletic Director Dan Radakovich said. Read the full story...

Evaluating Your Conference  Are you happy with the conference your teams belong to? Or do you sometimes wonder if you’re swimming in the wrong pool? Dave Schmidt offers advice on evaluating the league you compete in. Read the full story...

Reaping The Rewards  The Big 12 Conference plans to distribute a record $130 million from the 2008-09 year to its member institutions—14.5 percent more than from 2007-08. Read the full story...

Debating Policies  This Massachusetts high school athletic director recently presented a handbook, which outlines tryout policies and other procedures, to his school district for approval. The biggest change is only allowing eighth graders on high school teams if there are open spots. Read the full story...

Champs In Their Eyes  The North Carolina high school basketball team that had its state title stripped after players were found to be ineligible held its annual banquet and passed out championship rings and plaques anyway. Read the full story...

Dr. Football  The next time a student-athlete asks you if he can dream of playing big-time college football and also becoming a neurosurgeon, point them to Myron Rolle. Read the full story...

How They Won It  Congrats to the Syracuse men’s lacrosse team, which claimed its second consecutive NCAA Division I title last week by completing a huge comeback fueled by late-game heroics. Earlier this year, we profiled the team’s conditioning program. Read the full story...

The Other Side  Many articles talk about why a BCS playoff system is needed. Here, University of Miami Athletic Director Kirby Hocutt talks about why it’s a bad idea. Read the full story...

Increasing Muscle IQ  Executing whole-body movement relies on excellent proprioception and coordination derived from rehearsed mind-to-muscle communication pathways. Strategic training for this outcome will create bigger, faster, stronger, and smarter muscles. Read the full story...