Fundraising For Sports 4.12 - December 2009


Backed by Business  Once reserved for college athletic departments, corporate sponsorships are now making their way into high schools. Are they a good idea? What are the nuances of making them work? Read the full story...



Green Days  At Palo Alto (Calif.) High School, sports boosters are trying their hand selling Christmas trees. They’re publicizing the sale with discount coupons sent through the mail and word of mouth by athletes, who work at the site after school and on weekends. Buyers have a chance to specify the team they’d like to donate to, and profits will be divided based on the number of hours each team works on the fundraiser. Read the full story...



Working Together  By collaborating with the local chapter of Rotary International, which helps raise gifts-in-kind from local hotels, Albuquerque’s Cibola High School is able to host a 16-team basketball tournament. At a time when other tournaments are shrinking, the donated accommodations make it possible for the majority of teams to travel from outside the county, including some from as far away as Las Vegas and Tucson. Read the full story...














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